Core KPI to Understand in Digital Marketing and How to Implement the Same

To become a better Digital Marketing Specialist, you need to understand your marketing performance and, as a result, achieve your marketing objectives.

To have a clear view of what’s working and what isn’t, you’ll need to track your digital marketing analytics. If your media plan is profitable, but you don’t know where the money is coming from, you’ll never know where to put your marketing dollars.

For example, your SEO could be driving practically all of your qualified leads and sales while you are wasting money on ineffective marketing channels like PPC ads.

You can almost record anything these days, so it’s simple to identify where your paying clients come from, your cost per lead, cost per acquisition, which digital marketing initiatives worked best.

With this knowledge, you can eliminate the components of your plan that aren’t profitable and concentrate on improving the ones. Certain email marketing tools can also help you to better understand things and the basics of SEO.

Search Engine Optimization KPIs

Search Traffic:

Total visits, unique visitors, organic traffic, website visitors, traffic sources, page views per session, top pages, and other KPIs linked to traffic arriving at your site from Google, and other search engines are included in search traffic metrics.

Keyword Rankings:

This KPI will show you where your site ranks for the keywords and phrases that are most important to you. You may monitor changes in ranking over time to see what isn’t working with your SEO efforts.

Backlinks:

Search engine optimization relies heavily on backlinks. When paired with the search traffic KPIs, this KPI allows you to observe how many other sites connect to yours and how those links affect your ranks and traffic.

Domain and Page Authority:

Your website’s domain authority is a measure of how much authority the search engines give it. In other words, how significant your material is to them. On a page-by-page basis, page authority is the same type of measurement.

Bounce Rate:

A bounce happens when a visitor arrives on a page on your website and instantly leaves. By tracking this KPI, you can enhance your landing pages and encourage users to stay longer on your site. A Digital Marketing Specialist will make sure of this tracking. 

Social Media KPIs

Likes, Comments, and Shares:

The lifeblood of social media platforms is likes, comments, and shares. These KPIs will tell you how much exposure you’re getting on social networking sites if that’s one of the channels you’re targeting.

Follower Growth Rate:

To produce new leads and consumers, you’ll need a consistent stream of new followers. This KPI will track the pace of growth over time.

Social Media Traffic:

The same metrics apply to social media traffic as they do to SEO traffic (visits, unique visitors, traffic sources, and so on), but for social media sites specifically. You might wish to keep track of both overall KPIs and detailed metrics for each channel.

Social Media Conversions:

You may want to track overall conversions and the performance of each channel, just like you would with social media traffic.

Paid Search Marketing KPIs

Cost-per-Click (CPC):

CPC is one of the most important KPIs to measure if you’re using sponsored advertising, and it can help in becoming a Digital Marketing Specialist.

Click-through Rate (CTR):

When you’re paying for traffic, another important KPI to monitor is CTR. A higher CTR not only increases visitors but may also cut your CPC in some ad networks.

Quality Score:

The quality score of your ad is one of the parameters used by ad networks to determine your CPC. A higher-quality score is associated with a more relevant ad with a higher CTR, reducing CPCs.

Email Marketing KPIs

Signup Rate:

Whether you offer a newsletter, white paper, case study, or another incentive, the signup rate for email marketing is the percentage of visitors to your site who join up for your email list.

Open Rate:

The open rate commonly refers to how many people on your email list open your messages, and this KPI is a perfect measure of the effectiveness of your subject lines.

Click through Rate (CTR):

You may track how many people click on links in your emails to gauge engagement if you include links to pages on your website, products or services, or anything else.

Bounce Rate:

The bounce rate of an email is not the same as that of a website. Undeliverable email “bounces” back to the sender as an email bounce.

Unsubscribers:

Every email you send your clients will likely include an unsubscribe link, allowing them to opt-out of your mailing list. This KPI will enable you to track the amount of unsubscribes to evaluate which types of communications are effective and which results in the most unsubscribes.

Choosing the Right KPIs to Track is Important

It’s hardly a “one-size-fits-all” decision regarding the digital marketing KPIs. The greatest KPIs for tracking to help one organization are not always the same for all. 

For determining the ideal KPIs for your company, start with your objectives and move backward. There’s no need to track content marketing KPIs if your lead follow-up is solely done on the phone or in person.

The most important KPIs to you to track must fit the SMART criteria. The KPIs you should monitor are:

• Specific
• Timely
• Achievable
• Measurable 
• Relevant 

To put it another way, the KPI should deliver a particular result that digital marketers can assess, that can be identified when achieved, related to your goals, and that can be assigned a date or timeframe.

What should you not Track?

Tracking digital marketing KPIs like website traffic, e-commerce data, churn, CPA, and organic search may be a double-edged sword. It makes it simple to follow critical data, but it also simplifies tracking non-essential indicators, wasting time and attention.

When deciding which KPIs to track, think about if the data will give you many valuable insights into how to enhance your bottom line. If the statistic isn’t something you can act on or change, it’s probably a vanity metric that isn’t worth tracking.

Conclusion:

These are some of the KPIs implemented by Digital Marketing specialists in the digital marketing field for the company’s benefit. I hope you understand all of this and can help you in your next step of learning.