Marketing Tips You Can Implement in Your Czech E-commerce Business

Everyone, without exception, is feeling the effects of the Covid-19 pandemic today and every day. Starting a business, and setting up your operation, production, or services may seem overwhelming in itself, but smart entrepreneurs have already started in countries like the Czech Republic where there is little competition. 

The feedback from our clients with Czech e-commerce businesses, their current and often stressful situation, and the uncertainty of when things will open up at other times. This led us to write some insights on how to run a business from a marketing perspective. That said, the following are a few guiding points on how to run a business from a marketing perspective that will certainly help you gain a detailed perspective. 

Marketing Tips for Czech E-Commerce Businesses

In this list, we are going to be listing effective marketing strategies. These strategies will help in making a noticeable change in your business performance. Therefore, getting starting by:

Be Honest and Communicate

Your customers also have their problems and are dealing with the situation. That’s why they appreciate honesty and openness.

It’s good to say where you stand, what you need, what you offer, and why you want to pay for services when they were previously an add-on. The Czech is a nation that can pull together tremendously. Today and every day the community shows what it can do. Tell your customers and your community what your plan for survival is and what you want from them. If you deliver great products and services, people won’t want to miss out.

Think about your current opportunities, what services and products you can move into the online world, how to take advantage of the situation, and finally update what you propose. How do you reach a more distant market instead of your neighborhood or an entire city? In the current situation, “think outside the box” applies more than ever.

DID YOU KNOW?
In 2022, the Czech e-commerce market was worth over $8 billion.

Don’t Panic and Stop in Your Tracks

It’s hard, the light at the end of the tunnel is nowhere, and everyone is drawing black scenarios. Easy to say, don’t panic. Here too, everything must pass at some point, the economy is in a different shape, with different technological possibilities than 50 or 100 years ago. People around you are willing to help and there are assistance programs. 

From the government to various professional associations, to support from technology companies. Pinterest, Facebook, and Google all have programs to support companies affected by Covid-19, such as subsidies for online paid advertising campaigns.

The big mistake may be to stop all marketing activities. In general, people in panic mode tend to deal with savings in a short-term manner. They quickly cut out the expense they see that doesn’t have a tangible form. I’ll stop everything and the campaign scheduled for the fall. Simple, but what’s it gonna do?

What to Do With the Website?

Consider editing your online presence and building an influencing one. You can start by going through your website from inception till the end and analyzing the performance of the webpage. 

Are you attuned to the new age, i.e. fierce online competition? Are customers finding you on search engines, telling you what you sell? Do they have the ability to contact you at one touch? Is the offer easy to understand? Is your website readable on mobile?

Edit, rewrite, click new photos, and name what you propose correctly. Update and update your Google-my-business listings. You have time now, once you open for business, there won’t be time. Also, remember to set the optimal SEO settings for your site, for which you can hire a Czech SEO agency and get help from an expert media agency. 

Suppose you have an established brand and aspire to expand into diverse markets like the Czech market. In that case, it is pivotal to collaborate with a reputable and competent agency that can proficiently implement international SEO practices on your website. 

To familiarize yourself with the fundamental international SEO rules that brands seeking to enhance their global presence must adhere to, refer to this page.

Social Networks

The social networking phenomenon is once again showing its full glory. Everyone is at home and traffic on the networks has increased several times over. When else to say I’m here, I’m continuing, improving, and looking forward to seeing you, my customers, when it’s all over. 

Communicate necessary updates, upcoming plans, and events. Don’t be afraid to spend a little money on paid advertising. Think that part of your competition may be in a panic and have stopped everything. 

Bear advantage of this, there will be no better time for cheaper click-throughs and creative copy and graphics. He who sets the trend and pace leads the market.

Fun Fact
This image tells you the percentage of online shoppers in Czechia grouped into different age categories.

What Works the Best

• Gift cards – many companies today present “deferred” purchasing. Buy now and you’ll have your pick of the summer. It’s exactly the type of promotion you can ask your customer community for.
• Selling online – if you have an e-shop done, great, tweak it, and plug in PayPerClick advertising. If you don’t have one, maybe it’s time to get one. The world has simply changed. If our 50-year-old teacher can teach online, you can have an e-shop.

  You probably already have to. You don’t necessarily have to get an e-commerce store made by agencies like ours. There are dozens of options – pre-made super templates. For example, Google, Amazon, and Facebook all have clickable e-shops. It’s not a terror, but speed and simplicity win.

• Programs to promote – list.com program won’t let you down by offering support for online campaigns. Somewhere it will be completely free, whereas somewhere in the form of a subsidized budget. 

  Get involved and take advantage. Facebook has an open program for SMBs in its small business support section. The program is just starting and the bigger details are not clear. At a minimum, they have a large supply of tutorials and tips for all entrepreneurs.

• Tutorials and shared tips – a few are quality, whereas others are less so. Bear advantage of everything you can get for information somewhere. Do you know what your accounting firm shares, what your marketing agency (oops) shares, or what your lawyer shares? Do your research and learn how they do it elsewhere. People are willing to share their insights, links, and ideas. Take advantage and study.