10 Best Email Marketing Tools for Small Business

Did you know that, according to Litmus, for every dollar spent in email marketing, you get $36? 

Email marketing has an astounding return on investment. For that reason, even that big web design agency from Chicago you admire pays attention to email design and uses an email marketing tool.

Some of these tools are available online, while some can be used on mobile phones and are developed by mobile app companies. Either way, I’m sure you’ll be able to find at least one that you love.

But First, What are Email Marketing Tools Used for?

Simply put, email marketing tools feature a variety of time-saving options while also allowing you to look at the metrics. Knowing about the fundamental of digital marketing can make a significant difference too.

However, not all tools offer the same options. Some offer more than others, but when choosing a tool to use in the future, see if it has the following features.

Drag & Drop Builder and Templates. 

The time when emails consisted of plain text and a little bit of image has changed. You can now design some great-looking emails that include more colors, different fonts, or other elements. 

Having a lot of templates to choose from is also great, especially if you are a beginner when I tomes to the email marketing tools. 

List Segmentation.

List segmentation allows you to break larger email groups into smaller ones so that you can target these smaller groups with different content. The goal here is to personalize your users’ experience by providing them with content relevant to them.

Having a tool that can help you segment your list will help you tremendously, especially if your list is long since you won’t have to do it on your own, one by one.

Automation.

Automated emails are those that are automatically sent out to the user when they perform an action you previously defined as a trigger. I’m sure you’ve at least once received an automated email after you subscribed to someone’s blog. 

Deliverability Tools.

Not all emails you send get delivered to your users. Some of them end up in the newsletter folder, while some may go directly to the junk folder.

Deliverability can be ensured by using spam checkers, email verification, white-label IP, and DKIM, so remember this when picking out a social media tool.

A/B Testing.

A/B testing comes down to comparing two versions of the same email to see which one performs better. Some marketing tools let you change small parts of the same email easily so that you can perform A/B testing more easily and more efficiently. 

10 Best Email Marketing Tools

Now that you know what you need to look for in these email marketing tools, look at the following list where you will find the 10 best email marketing tools for your small business.

Convertkit

Convertkit is great for bloggers and creators. It offers a lot of different templates that you can use and provides many useful features such as drag & drop and automation.

Pricing: Convertkit allows you to choose between free and several paid plans that are affordable compared to some other tools. Depending on the number of followers, you can use it for free if you have up to 1,000 followers, or get a paid plan that fits your needs.

GetResponse

Aside from the usual features, GetResponse has advanced segmentation options which allow you to target your emails better. It also provides A/B testing and allows you to connect your account with many third-party tools like Google Docs, ZenDesk, WordPress, Bouncer, SalesForce, and many others.

Pricing: You can use the free version for up to 500 contacts, while there are many different paid plans available depending on the number of followers and the available features.

ActiveCampaign

ActiveCampaign is well-known for its A/B testing feature that allows you to test and compare the success of email subject lines and email content overall. You can also test images and calls to action to see which captivates users’ attention more.

Pricing: ActiveCampaign has many different paid plans that you can customize based on the number of followers and your business type. Lite plan, for example, can cost anywhere between $9 a month for 500 followers and $549 a month for 100,000 followers.

Sendinblue

Sendinblue offers an advanced drag & drop editor, A/B testing that improves the deliverability of your emails, and advanced report generation. It’s also great for creating and sending automated emails that can target a group of people based on their behavior on your website. For instance, you could set up automated emails to customers that add an item to their cart but fail to complete the purchase.

Pricing: Unlike other tools, pricing depends on the number of emails per day and varies. There are three paid plans available and one free plan for up to 300 emails a day. 

AWeber

If you are looking for a tool that will help you create the most beautiful visuals for your emails, then AWeber is the one! It has a large template gallery that you can use to easily and quickly create a perfect-looking email. It also offers advanced contact list management, real-time data analytics, and automated emails.

Pricing: AWeber offers two plans and the one for up to 500 email subscribers is for free. A paid version lets you manage automated emails on an advanced level, gives you detailed insights and analytics, tracks webpage and sales, and offers other features.

Drip

In addition to automation tools and intelligent email segmentation, Drip organizes webinars and online courses that help you learn and progress. It’s great for e-commerce platforms, no matter if you are an expert or a beginner.  

Pricing: The downside to Drip is that they only offer a paid plan which goes from $19 for 100 email subscribers. However, if you don’t mind spending a bit more money, you’ll surely enjoy using it.

Mailchimp

This famous email marketing tool is well known among small business owners and it is no wonder that’s the case. Mailchimp features an advanced drag & drop builder, marketing automation, advanced contact list segmentation, and real-time analytics. Facebook and WordPress are also integrated with this tool.

Pricing: If you’re looking to save, Mailchimp is great. Their free plan is available for up to 2,000 contacts. Of course, the better the plan – the more features you’ll have on display.

Constant Contact

Similar to Drip, Constant Contact also a lot of support for their customers through online courses, webinars, and their availability on the phone, live chat, and email. It’s also great for contacts management, marketing automation, and real-time email tracking.

Pricing: Constant Contact offers two paid plans based on the number of contacts. Their pricing starts at $20 per month for the Email plan, while Email Plus starts at $45 per month.

Mailjet

Mailjet is known for its advanced drag & drop feature, which allows users to create newsletters, welcome emails, and drip sequences which are designed as automated emails that are delivered to the subscriber over some time. It is great for teamwork because multiple team members can work on the same campaign simultaneously.

Pricing: Mailjet’s free plan includes 6,000 emails per month for 200 emails per day. They also offer three paid plans with different features included.

Flodesk

If you love extensive options when creating an email layout, you should consider trying Flodesk. Even if you are a beginner, you have nothing to worry about because many templates are available. Flodesk also offers email marketing automation.

Pricing: This tool only has one plan which includes all available features for $38 per month.