8 Important Tips Self-Publishing Authors Need to Know

Did you know that Global book publishing will generate a revenue of 129 billion USD by the end of 2023?

Technology has made book publishing easy. You can now self-publish your book at a low cost and reach a broader range of readers. You also have complete control over the content, cover design, and a more significant portion of the revenue.

This article will share eight essential tips for self-publishing authors like you that will help create your next best-seller.

Keep reading.

8 Important Tips for Self-Publishing Authors

The days are gone when authors had to follow up with publishers to publish their books. Now you can self-publish with some help. 

For instance, some companies help you with marketing, designing, and almost every facet you will go through. Self-publishing made easy in a true sense!

Here are some points you should keep in mind while doing so.

1. Write an Engaging Book

To self-publish a book, you need to write it first. There are numerous books published every month, but very few of them create an impact. So, you should write an engaging book that your readers will love and recommend to their family and friends. 

Some of the crucial aspects you need to focus on are choosing the right genre, creating the outline, and setting characters and plot. 

2. Invest in the Cover Design

The first thing that will convince readers to buy your book will be your cover design. That’s why you should choose an eye-catching cover design for your book. It’ll allow readers to identify the book’s genre, tone, and content. 

People judge a book by its cover until they know about the content. So, it’s better to hire professional designers. They’ll help you create designs that grab buyers’ attention.

3. Hire Someone for Editing

Maybe you can proofread your book, but hiring an experienced professional editor to review the book is advised. Remember that small mistakes often irritate readers while reading. You may need many corrections, like flow, consistency, grammatical errors, etc.

Professional editors are responsible for editing, polishing, and proofreading your manuscript. A fresh eye will be able to sweep up the basic mistakes that you can’t. When something about the phrase doesn’t seem appropriate, they offer modifications. 

4. Publish in Other Formats

Earlier, the only way to get books published was hardcover and paperbacks. Publishing houses used to print thousands of copies. Sometimes it resulted in fewer sales. 

Today, you have two other significant options other than the traditional hardcover and paperback:

E-books: E-books format is getting popular these days. You don’t need to carry a hardcover. Just buy a subscription and read it via your devices. There are many websites where you can download e-books for free.

Audiobooks: Another book format is audiobooks which have arisen in the last few years. You need to buy a book subscription, plug in your headset and enjoy listening to the book in such a format.

5. Start Marketing Relatively Early

Another tip: self-publishing authors should consider pre-publish marketing their book. Once you have finished the writing part and the book is into editing and designing, you need to create hype and marketing strategies for your book. 

You can start with social media, forums, and email lists, and join and host events. Before launch, you need to follow bloggers, magazines, and book reviewers. 

Early marketing will give you some reviews and responses, eventually resulting in the book’s sales at launch.  

6. Create Online and Offline Community

As an author, you know well the importance of pre-marketing. To achieve your target readers, you need to create a community online via social media. 

The ways for offline communities are events, gatherings, and public meetings. These platforms are a great way to connect with your readers directly. It’ll have a positive impact on your book.

It would help if you found some communities the same as your book genre. The idea is to bring people together because they have a passion for something. It can be your book characters, the subject you’ve chosen, or their interest in your book. 

7. Post Publishing Marketing Strategy

It doesn’t matter if you’ve written a good book and gotten it published until you market it correctly. Your next target is to make the reach of your book to a broader range of readers. You can use social media marketing platforms and advertisements to accomplish the goal.

You can also host your e-book in online libraries. For example, Z-library is one such platform that allows you to do the same.

Another way is to host events, and podcasts, write blogs and articles, and hire influencers and book reviewers. Connect with distributors and retailers to boost your sales. Ask your friends and relatives to promote the book in their communities.

8. Build an Email List

Creating an email list is still an effective way to promote your book. You can make any offer, free subscription, postcards, checklists, or host giveaways. The main aim of such things will be capturing emails. 

For example, if your book is about fitness, you can design some posters, make checklists or write a blog or article to catch your book’s reader’s attention.

Afterward, you can follow them via email. This email list will help you further if you plan to write another book.

Conclusion

The road from writing a book to publishing is challenging. But if you plan accordingly and prepare yourself, it can be achievable. The eight essential tips for self-publishing authors mentioned above will make your journey easier. 

Don’t miss any opportunity to promote your book. Put in your social media bio, keep in touch with other writers, and be active in communities. 

Always remember one thing: success takes time. If you’ve done everything right, you’ll get the result sooner or later.