Business Websites: 6 Web Pages You Must Have for Marketing and Sales

Being a digital era, the 21st century demands a digital presence for every business. Sites are the perfect way to create this digital presence. 

Web platforms help your business grow in several ways than simply creating a digital space. If you wish to learn further about building web platforms, their importance, and web marketing, you can download free ebooks from a torrent website. 

This article will help you understand one of the basics of creating and designing a site. We shall discuss a website’s primary web pages to boost marketing and sales for businesses.  

What is the Importance of a Business Website?

We agree that social media is a great way to market and sell your products/services; parallelly, a website is your long-term, solid plan for encashing the digital terrain.

You need a site because—

• It gives your business a more professional stature.
• It gives you control over your business’s narrative.
• It gives you a platform to showcase your products/services alone.
• It amplifies your scope for SEO.
• It establishes the credibility of your business.
• It enables better customer service. 

Mandatory Web Pages for Marketing and Sales

Given below is a list of the 6 top priority web pages for your business web platform—

Homepage

Your homepage is probably going to become the one viewers visit the most. People come here to decide whether or not they want to learn more about your products and services. 

A decent site must demonstrate your attention to detail and regard for the time of your visitors. Additionally, it offers readers a general indication of the type of information they might anticipate.

Note that strategic calls-to-action (CTAs) will steer your visitor in the appropriate way while motivating them to take action. Your digital efforts might as well be useless without a smooth navigation bar.

About Us

One of your site’s most crucial sections is the About Us one. 

You must utilize this valuable digital space to develop a reputation and foster confidence among potential consumers. A normal website visitor will probably spend some time on your home page before moving on to the About Us section.

Don’t be hesitant to express a little bit of your individuality on your About Us page. Avoid overusing jargon and using legalese to fill the space. 

Product/Service Page

Your best chance to impress site visitors with what you have to offer is on your services or the product page. If you create a plain, unappealing page, it will be tough to attract new visitors to your web platform.

It makes your website more visible to search engines and attracts targeted traffic. You may inform search engines about all the key elements of your site by creating distinct service or product pages. 

In addition, a lot of your clients will visit specific service pages before they reach your homepage.

Blog Section

You can think about routinely producing high-quality material on your website that will be entertaining and valuable to your target audience if you want to boost the exposure and credibility of your business to customers. 

Regardless of whether you refer to this area of your platform as a blog, this material may be contained there. The “blog” is sometimes referred to under a different name on sites, such as Articles, News, or Press.

Contact Info

One of the most crucial pages on every site is the “Contact Us” page. A website owner may experience a significant decline in conversion rates due to a subpar contact page. 

The following elements belong on a decent “Contact Us” page: 

• It has to be simple to find from the home page. 
• The link to your “Contact Us” page should be placed in a visible (expected) location so that people may quickly discover it. 
• It is an aspect of providing good customer service.

FAQ Page

It is important that you use your site to answer all the doubts and queries your customers have regarding your business. 

A FAQ page is precisely designed to fulfill this purpose. 

FAQ pages also help search engine crawlers to determine important questions related to your business and place them on its “People Also Ask” section. This, in turn, can generate higher traffic to your site.

Ending Note

You need a well-designed website to grow your business, boost sales, and raise profits. In front of the right target market, you have the chance to present your brand’s story.

Additionally, a basic web platform just costs a few cents but can provide enormous benefits over time.